Find The Right Eye Shadow For You

When it comes to choosing which eye shadow to buy, I am huge advocate of one simple truth: get the shade that makes you feel amazing. But to feel amazing, you need to feel confident. And when it comes to makeup, nothing gives you more confidence than a good understanding of color theory and how it applies to your natural eye color, hair color, and skin tone.

So, let’s give you some color theory basics so you can purchase with power. Below are some factors to consider when buying an eye shadow — whether you want an everyday look or instant drama

Skin Tone

Today, skin tones tend to be categorized into two columns, warm and cool. It doesn’t help that some makeup brands will categorize pink tones as warm and yellow tones as cool while others will do just the opposite, because the color wheel is divided down the center and yellow can be considered cool or warm.

But if you are aware of your undertone, you can navigate through all this product with decisiveness. To find out your undertone, check your veins. Our veins are naturally blue, so a yellow skin tone will have veins that appear more green. A pink skin tone’s veins will appear more violet.

If you have a warm skin tone, any warm eye shadow color will look more natural; if you are cool toned, any cool color will look more natural. Selecting shades further to the opposite sides of the color wheel will give you more drama.

Warm skin tones should try colors like bronze, vanilla, ivory, taupe, light and dark brown, pink, and coral. If you have a cool skin tone, play with pale blue, lilac, teal, gray and turquoise.

Eye Color

Using your own eye color to choose your shadow palette is a perfect way to put the focus exactly where you want it. Using an eye shadow shade that is complimentary to your eye color (one that is opposite on the color wheel) is an easy way to draw attention and make the eye pop or look more prominent. Choosing a shadow that lies close to your eye color (we call this analogous) will give a soft and easy effect that looks beautiful. Here is a simple breakdown.

Blue eyes – We know that orange is opposite blue, so anything in that color family or on either side of orange will create a lovely, dramatic effect. Try shades and tints of orange, red and yellow to get a ‘wow.’ Think copper, gold, peach, coral, pinks, and warm browns. For a more subtle look, something that is next to blue on the color wheel like violets, purples, or greens can create an unexpectedly natural look. Lilac, lavender, deep purple, plum, khaki, and olive are all excellent choices.

Green eyes – Eye shadow with red undertones like burgundy, maroon, and pink, or close colors like violet, lavender, peach, plum, and red are ideal complements to the green of the eyes. Warm metallics like red-based copper and bronze tend to bring out not only the green, but often accentuate the beautiful grey and brown flecks that green-eyed people tend to have.